Promotora Profiles: Gabriela Gonzalez

Gabriela Gonzalez, Director of Esperanza’s Promotores Program, took some time from her busy schedule to chat about her work with the organization over the past 20 years.

When Gabriela Gonzalez isn’t conducting outreach to help improve the collective well-being of South LA residents, she enjoys spending time at home with her loved ones.

“Being a promotora can be emotionally overwhelming. We do hear a lot of stories about residents getting evicted and children suffering asthma attacks or lead poisoning, so taking care of myself is very important for me to do my work. I have 3 children: ages 23, 18, and 12. Being a mom and spending time with them recharges me.”

Although at times Gonzalez may feel overwhelmed during her daily interactions with residents, she says that this part of her job is her favorite.

“It’s very close to my heart because I grew up in South LA. There’s never a boring day and every day is different. Although I have several tasks to handle, I get to meet people in my community every day and hear their stories.”

Gonzalez always intended to establish a career that allowed her to give back to the community, which is why Esperanza’s Promotores program appealed to her.

“I first became involved with Esperanza in 1999 through the Promotores Training Program. I found out about the program from a church bulletin announcement, which was advertising this ‘mommy-baby’ program.”

Gonzalez’s oldest child was then 3 years old, so she attended the training program after one of the church’s Sisters of Social Services referred her to Esperanza. 20 years later, Gonzalez is looking forward to what she and he cohort can accomplish together. She states that Esperanza’s goal is to continue empowering the residents of South LA, as the majority of them rent.

“We have a huge community of renters that needs education on tenant rights.”

However, when residents secure a place to rent, the responsibility to start and sustain a healthy home in the communities that Esperanza serves can prove to be quite difficult. Gonzalez finds it critical to provide families with information and methods to mitigate cases of lead poisoning, asthma attacks, as well as unwelcome appearances of rats and roaches at homes.

“Families are embarrassed by the conditions of their own homes when they have visitors. That’s why one of our goals as promotores is to not only get rid of environmental hazards, but to also improve the self esteem of South LA residents.”

Through constant one-on-one interactions and personal home visits, Gonzalez believes that she and Esperanza are building trust in South LA. She emphasizes that gaining the trust of South LA residents is a step-by-step process, as communities may feel suspicious of any kind of government program or agency.

“Promotores are starting to have ongoing trust with these people. We see them every day at the market, the laundromat, and especially the Mercado (Mercado La Paloma). The relationship never ends.”

For more information about Promotores De Salud, contact Gabriela Gonzalez @

Citywide Coalition Bands Together to Push for a Climate Emergency Mobilization Department to Equitably Tackle Climate Change

Frontline Communities and Allies Point to Grassroots Solutions for Climate Change

March 19, 2019, Los Angeles, CA —  The people’s voice won the day at today’s Energy, Climate Change and Environmental Justice Committee (ECCEJ) of the Los Angeles City Council, chaired by Councilwoman Nury Martinez (CD6). Five City Councilmembers unanimously agreed to take the next step to create the world’s first Climate Emergency Mobilization Department. Under discussion was the Leap LA Coalition’s proposal initially introduced by Councilmember Paul Koretz (CD5) to embed a climate justice framework within a department empowered to address the city’s efforts to transform Los Angeles to a zero-emission, equitable, regenerative and resilient city by 2028, while ensuring that the community’s voice and vision for justice is at the forefront of a citywide just transition climate effort.  

The topic of climate action has gained momentum in Los Angeles after the destructive Woolsey Fire of 2018 and the emergence of national discussions around a Green New Deal.  Leap LA is a citywide coalition built from a nationwide effort which has been working together for well over two years to mobilize U.S. cities to leap society forward, transition off of fossil fuels and return the world to a safe environment as soon as possible. Inspired in part by the LA effort, more than 400 cities worldwide have declared climate emergencies.

Despite the city’s efforts to transition to meet 2030 and 2045 requirements to lower its carbon footprint, such as the recently-announced closures of the Scattergood, Haynes and Harbor Natural Gas Plants, Leap LA is challenging city leaders to think more broadly and deeply about how preparation for climate change can be more democratically achieved.

“We are interested in building a robust citywide effort that will detoxify communities already living fence-line to toxic sources, decarbonize our economy and democratize our decision-making and planning efforts.” says Martha Dina Arguello, Executive Director, Physicians for Social Responsibility-LA. “Addressing climate change means we have to reevaluate and reorganize the city’s infrastructure as well as deeply engage residents, business owners, workers and industries on ongoing plans and delivery of services to handle impending climate change impacts and just transition.  Our goal is to create a healthy city now and for future generations.”

Tuesday’s hearing room was packed with residents and advocates from a wide array of organizations across the city. Melissa Pantoja, long-time South LA resident with Esperanza Housing, said,”I’m very excited to hear that we may soon have the CEMD.  This is what we need because for too long our neighborhoods, particularly communities of color, have suffered from negative health outcomes related to excessive vehicle emissions and chemicals released from petroleum extraction facilities located in the middle of our neighborhood.  We look forward to the day our children do not suffer from respiratory, nasal and asthma-related conditions because they choose to play outdoors. We seek environmental justice and are willing to work closely with the CEMD Department to provide our community knowledge.”

Gloria Medina from SCOPE added, “We have to take this opportunity because we have seen what happens when cities and countries don’t prepare for the impacts of climate change, as well as how frontline communities are overlooked and ignored when it comes time to rebuild. We have to learn from the injustices still being felt by communities in Flint, New Orleans, and Puerto Rico.”

“My generation is in the unenviable position of trying to plan for futures that might already be impossible that we might not even live to see thanks to the impacts of climate change. The way cities deal with the climate emergency now is going to determine what our lives look like in the decades to come.” said Ruby Dutcher, Sunrise Movement Los Angeles.

“LAANE supports the formation of the Climate Emergency Mobilization Department because it  will increase coordination between various departments in the City to act more urgently and efficiently to combat climate change and to ensure a Just Transition to create good jobs that enable our communities to help build new green infrastructure,” says Agustin Cabrera, Senior Community Organizer, Los Angeles Alliance for a New Economy.

The proposal is expected to return to the ECCEJ Committee on April 16th, then proceed to the Budget Committee before being heard by full City Council. Councilmember Paul Koretz initially proposed the Climate Emergency Mobilization Department (CEMD), which Councilmember Bob Blumenfield co-presented, and the City Council approved in concept last year and allocated $500,000 toward further exploration. “While this work preceded the proposed federal Green New Deal, we have welcomed the inclusion and support of the Sunrise Movement and now the Youth Climate Strikers in our efforts,” says, Councilmember Paul Koretz. “We believe the CEMD can be the mechanism by which LA’s version of a Green New Deal can quickly and effectively be developed, implemented, and the necessary regional mobilization on climate action launched.”

Nury Martinez, Chair of the ECCEJ shared, “The environmental movement started decades ago, but generations of Angelenos who live in frontline communities have for just as long, been left out of the discussion. With today’s hearing, I am glad to see that my colleagues have recognized the urgency of addressing climate change, and are committed to tackling the environmental and social burdens in the very same frontline communities that have been most impacted by climate change.”

The Leap LA Coalition views this as the beginning of a real dialogue with frontline and fenceline voices, Indigenous communities and residents, business and industry at the table. Leap LA recognizes Los Angeles original inhabitants as the Tongva people. The Leap LA Coalition is comprised of: Communities for a Better Environment, Physicians for Social Responsibility-Los Angeles, The Climate Mobilization, Esperanza Community Housing, Strategic Concepts in Organizing and Policy Education (SCOPE), The Leap, 5 Gyres and representatives from AIM – American Indian Movement.

Building Hope with Community: The Right to Affordable Housing in South Central Los Angeles

The aftermath of nonviolence is the creation of the beloved community…
~Dr. Martin Luther King, Jr., 1959

The narrative of South Los Angeles has been one of serial displacement. Community residents, primarily low-income people of color, have systematically been priced out of our homes and neighborhoods to make way for industry and for gentrifying trends. We’ve faced higher rents, skyrocketing property values, and a cost of living that has become unmanageable — even when working multiple jobs. This combination is a result of the city’s poor planning and spot-zoning policies, and the real estate development industry’s unchecked pursuit of profits without consideration of the human cost of housing, health, and security. This has put not only our homes at risk, but also our health, our identities, our livelihoods, and our environment.

Esperanza Community Housing Corporation has been part of the South Central community for the past twenty-five years, working with families who suffered waves of serial displacement before ever entering our units — some even tracing a path from Chavez Ravine, and then the Convention Center development, being pushed each time into worse housing conditions farther south until obtaining a rare opportunity at housing quality and affordability. Esperanza began as a response to displacement pressures on local, hard-working families. Responding to need, we organized our community around land-use rights and zoning. Esperanza cultivated the skills and a pipeline for developing quality multi-bedroom housing, affordable to families of low income. Esperanza continues to be the steward of affordable housing to this day, with a portfolio that includes nine buildings in the area, serving 165 households.

Further, Esperanza has never been alone in the work to make the universal human right to housing a reality. Every member of the United Neighbors in Defense Against Displacement (UNIDAD) coalition believes firmly in development without displacement and an essential human rights frame without which we cannot build a healthy and just community. We understand deeply that secure access to habitable housing is not only a fundamental human right, but a significant determinant of our individual and family’s health and well-being. Today, we are increasingly responsive to the health issues of families who are doubling and tripling up in rental units as a result of economic hardship, and to the shortage of affordable housing alternatives. We are increasingly being forced into substandard and overcrowded housing, or to our cars, as an alternative to the streets.

As developers begin to look south of the 10 freeway, we have a new opportunity to interrupt the trajectory of this historical narrative. From our collective experience in South Central Los Angeles, the impact of development without protections against displacement inevitably results in loss of homes and rent-stabilized housing, and forced migration of local families and individuals to other geographic areas far from our homes, jobs, and support networks. It also exacerbates the daunting challenge of community-based developers who have the political will and the expertise to acquire and develop land to meet the needs of our own community.

Our community is now faced with the Reef Project proposal. As part of the UNIDAD Coalition, we have commissioned a Health Impact Assessment (HIA) to better understand what’s at stake for our beloved community, and to prepare our response to the Reef Project developers’ proposed plan. For the community of South Central, the findings of the Reef Project HIA illuminate the potentially devastating outcomes of the project:

Residents of South Central have historically been people of color who have relocated to this neighborhood to seek economic opportunity and to escape discrimination and violence in other areas. They were forced out of their homes elsewhere – driven out by economic and racist forces – and found community and cultural spaces, here, to live, work, and raise their families.

Thus, numbers we see reflecting historical and current policy practice mean that:

  • Los Angeles has the largest homeless population of US urban areas, and the City Council District where the Reef project is located has the second largest Council District homeless population in the city.
  • 45% of South Central residents live in poverty, compared to 22% for the City of LA.
  • LA lost 65% of its funding for affordable housing between 2009 and 2014 and needs over half a million affordable rental homes.
  • Lack of affordable housing is the main cause of homelessness in the U.S.

We’re here to debunk the myth that all development is good development. Of course, all development has the potential to be good, but only if approached equitably by building better neighborhoods with the same neighbors.  We promote and unite around developments that recognize and celebrate the historic and cultural richness of the area, building economic opportunity and improving living conditions hand-in-hand with the families and individuals who call this neighborhood home. By amplifying our voices and demanding a transparent and open civic engagement process, policy-makers and developers will have the opportunity to do the right thing and invest in equitable development. This is our chance to intervene and create a new community narrative–one shaped by our own voices, centering on healthy, stable and inclusive housing and homes.

People Not Pozos – Health & Environmental Justice Workshop Series


Join us on Thursday, July 23, July 27, & August 6, 2015 at Senderos: 2141 Estrella Avenue in South Los Angeles to learn more about the presence of urban oil & natural gas extraction within our communities and the potential short/long-term effects that we may experience in the near future.

Be sure to register by calling (213) 748-7285.

Register by Calling (213) 748-7285

Mercado La Paloma: Stories of Entrepeneurs

Mercado La Paloma has served South Los Angeles since 2001, unlocking the entrepreneur skills of its residents, providing affordable retail opportunities, creating jobs, and empowering local artists all under one roof creating a cultural hub for the South LA community. In the next few weeks, we will be featuring the stories of some of the restaurants and their journey to continue the growth and vision of Mercado La Paloma. The story of Taqueria Vista Hermosa began in the heart of an entrepreneur, who dreamed of sharing his culinary passion and love for his tierra Michoacán. The restaurant has served the community for over a decade, maintaining excellent service, a family environment, and developing unique relationships with people who enjoy tasting the best tacos al pastor, made from pork meat, marinated with a secret recipe and cooked on a rotisserie.

Chef and owner Raul Morales worked as a carnicero (i.e. butcher) in his home country—Mexico. As a migrant worker in the U.S., he held various jobs and also worked as a street vendor selling tacos during the weekends. Raul shares the following, “since my childhood I have always had a heart to open a Taqueria. I saw the work that my family had done in Mexico. They all started a restaurant business. For me to continue their path was just a matter of time.” Raul was continuously inspired by his family’s dream, work ethic and drive. He decided to take a leap of faith when the opportunity opened with Mercado La Paloma. While watching Univision, a Spanish television network, he heard about the opening of Mercado La Paloma, Esperanza’s economic development project. Raul joined the project initiative in 2000, with a 20 week intensive training on marketing, book keeping, and business investment. Taqueria Vista Hermosa opened its doors in 2001, specializing in traditional Mexican dishes from Michoacan.

Raul runs the restaurant with the help of his wife and their five daughters. Being a business owner has given Raul the opportunity to teach his daughters the value of dreams, commitment, and building a good work ethic. Being part of Mercado La Paloma has allowed him to exceed as a business owner and embrace his passion for cooking by delivering quality food to his clientele and community.

Throughout the years of managing Taqueria Vista Hermosa, Raul has improved his capacity in leadership, problem solving, improvisation, and organizational skills. According to Raul, it is essential to take risks and most importantly invest in the business through marketing, relationships, and team building. As the driver of his team, Raul provides professional training for his staff to learn skills in customer service and gain knowledge in how to run a restaurant successfully. At the end of the year, Raul and his team evaluate what has been effective and what needs improvement. In addition, he hosts an annual cultural event that not only promotes Taqueria Vista Hermosa but also exhibits the richness of the Michoacán culture.   

Mercado La Paloma welcomes you to be a part of this journey by supporting the heart and work of these entrepreneurs. Taqueria Vista Hermosa serves traditional Mexican dishes such as tacos, burritos, fajitas, huaraches, tortas, sopes, flautas, and chile rellenos.  Chef Raul prepares all dishes from scratch, using fresh ingredients and meats

Raul Morales, chef and owner of Taqueria Vista Hermosa

For more information please visit the following site.